Who, what, why, & How of Digital Marketing


Who, what, why, & How of Digital Marketing

How accessible is the internet today? It’s accessible everywhere. Wherever you go you will find data services. Every netizen likes to be hooked on it and craves to stay online round the clock. Would you believe me or not if I told you the number of people who go online every day is still increasing.

In fact, there are about 4.9 billion global internet users as of 2021, a jump of 400 million users from 2020. And one may say it’s a lot. The way people shop and buy really has changed along with it — meaning offline marketing can’t be anyone’s only strategy for driving sales because there is a need to meet audiences where they’re already spending time: and the most viable platform is internet. Enter digital marketing — in other words, any form of online marketing.

In this blog, we’ll talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But there are still a lot of questions from people all around the world about digital marketing. Here are some of the basic questions people ask about digital marketing:

• What is digital marketing?
• Why is digital marketing important?
• Types of Digital Marketing?
• Benefits of digital marketing over traditional marketing?
• History of digital marketing?
• What are the 5Ds of digital marketing?

Digital marketing, also called online marketing, refers to all marketing activities that occur on the internet. This also includes communication through text or multimedia messages.

Digital marketing helps in operating businesses to a larger audience than they could Be possible through traditional methods and target the prospects who are most likely to buy their product or service. Additionally, it's often more cost-effective than traditional advertising and enables businesses to measure success on a daily basis and pivot as they see fit.

With the advent of digitalization, it has been observed that the shopping crowd in the markets gradually decreased, and now it is seen that more and more people shop online for themselves and their families. So, there are numerous advantages of digital marketing.

Some of the major advantages of Digital Marketing to the consumers are:

1. It keeps consumers aware of the latest updates
2. It’s quick and convenient
3. It’s quick and convenient
4. It provides 24/7 access
5. Customers obtain quality content

The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web. In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. Also known as "Jerry's Guide to the World Wide Web" after its founder Jerry Yang, Yahoo received close to 1 million hits within the first year. This prompted wholesale changes in the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings. 1996 saw the launch of a couple of more search engines and tools like HotBot, LookSmart, and Alexa.

Last but not the least, one question that comes to our mind is why are we talking about DIGITAL MARKETING? I mean what’s so fascinating about it that it’s growing so rapidly? Well, I got you up there. The reason for this is very simple because we all know that nowadays the world is on the internet. Right from social media, to google searches, to our favorite apps, we all use the internet throughout the day. As such a huge number of people are engaging via the internet, digital marketing is growing. And it is only going to increase further in the future. Here’s a video to learn more about digital marketing: All about DIGITAL MARKETING

Now let us know what you think about digital marketing in the comments section below.

We’d love to hear it from you!!!!

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